Once you’ve mastered your coaching skills and established a stable client base, you can focus on scaling your business. Stand out from the competition, grow clientele, and increase revenue with these 5 realistic business initiatives.
1. Build Your Community
2. Launch a Low-Touch Program
3. Ask for Client Feedback
4. Update your Marketing Assets
5. Learn from Other Coaches
1. Build Your Community
The stronger your client relationships are, the stronger your business will be. Spend time investing in your clients and building your unique community. As you get to know people, you’ll better understand their goals and how you can help them. You’ll also start to create an emotional bond where clients feel attached to you and your business – something that’s key to client retention.
In addition to building relationships with your clients, encourage clients to get to know each other. Everfit’s Community Forums are a great way for clients to connect and share tips, questions, and encouragement. Such community engagement helps clients feel like they’re part of a team working towards the same goal and it also takes some of the pressure off you. Clients can ask one another questions instead of constantly asking you and they’ll always have someone to cheer them on, even if you aren’t online. The more clients feel connected to your business, the more likely they are to stick around and recommend your services to others. So start building your community today!
2. Launch a Low-Touch Program
Because one-on-one training is not financially accessible to everyone, it’s important to offer low-touch programs. Low-touch programs are often subscription-based and allow clients to complete workouts on their own time. These programs can increase revenue by making your business accessible to more types of clients. Low-touch programs can also help you retain existing clients by providing a way for them to keep training with you even if their budget or schedule changes. The idea is that you’re offering tiered packages at various price points, so there’s always something for everyone.
With Everfit’s On-Demand Workout Collection, you can recycle content and curate workout libraries ahead of time. These libraries can consist of recorded videos or written programs, whatever works best for your coaching style. Once your Workout Collection is set up, you can charge clients for access, then sit back and let the program run itself.
3. Ask for Client Feedback
One of the best ways to improve your coaching business is to request client feedback. Find out what people enjoy most about training with you. Ask if they have questions or suggestions. By doing so, you’ll show clients that you care about their input. You’ll also get an immediate sense of what’s working and what’s not. This can help you develop an action plan and prep for even greater success.
Using Everfit’s built-in Forms & Questionnaires feature, you can ask clients to rate their workouts, submit questions, share opinions, or communicate anything else that’s top of mind. And what’s even better? You can create a new questionnaire whenever it’s most convenient, then schedule it to be released on a specific day. You can even share the same questionnaire with multiple clients using Autoflow. It’s truly never been easier to request feedback and modify your business in ways that meet your clients’ needs.
4. Update your Marketing Assets
In many ways, your promotional materials are the face of your business. Your website, social media, flyers, and posters all describe your business before you have a chance to say anything at all. Thus, it’s incredibly important to make sure these materials are current. Have you added new services? Changed prices? Switched brand colors? Added new coaches? Now is the time to review your marketing assets and make sure they’re up to date – because prospective clients are making decisions based on them.
In Everfit’s training app, you can showcase your brand identity with custom colors, photos, and logos. These extra design elements will make your brand powerful and memorable. They’ll help you stand out from the competition and make a lasting impression on all clients, new and old. Plus, custom branding can be updated at any time! So if you decide to change your logo or swap out colors, you can easily modify everything within Everfit.
5. Learn from Other Coaches
You can learn a lot of new business tips and tricks by simply talking to other coaches. Every fitness professional has their own methodology and it’s often helpful (and fun) to see how other people run their businesses. And most coaches have an abundance philosophy, so they are open to sharing and learning along the way.
Another way to level up your business fast is to work with a business coach for fitness professionals. These business coaches will have a wealth of experience helping fit pros find their audience, set up marketing, and execute a strategy for growth, so don’t be hesitant to tap into service, as we all know how much impact the right guidance can provide.
Did you know that Everfit has a private Facebook group just for coaches? You can connect with business owners who understand what you’re going through and what you’re trying to accomplish. You can share and receive advice. And you’ll always be the first to know about new feature releases!
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