No more undercharging. No more second-guessing.
In our latest Everfit Academy session, special guest Alex Povey dropped the pricing mindset and strategy every coach needs — whether you’re just starting out or leveling up a thriving hybrid or online business.
With over $3 million in coaching sales and 1,000+ coaches served, Alex brings real-world experience to a topic that so many avoid: pricing with confidence and clarity.
Why Pricing Matters
It’s not just about charging more — it’s about charging what your transformation is worth, attracting the right clients, and building a sustainable business that doesn’t burn you out. If pricing has ever felt awkward or uncertain, this webinar gave coaches a clear, psychology-backed framework that actually works.
Missed the live session? Watch the full replay below 👇
Key Takeaways
1. Price Based on Value, Not Time or Features
Clients aren’t paying for check-ins or spreadsheets — they’re paying for outcomes. Whether it’s weight loss, confidence, or lifestyle change, anchor your price to the transformation you deliver, not your time.
2. Keep It Simple to Avoid Decision Fatigue
Too many packages confuse people. Instead, lead with one clear recommendation based on what the client actually needs. Fewer choices = faster decisions.
3. Use Psychology to Guide and Close
Incentivize upfront payments, and price monthly plans slightly higher (e.g., 10%). Use the “3-sales rule” — raise your price every few sales to find your sweet spot without overthinking it.
4. Design for Long-Term Clients, Not Just Quick Wins
Real results take time. Structure your offer to include a 90-day starting plan followed by a monthly continuity option. The goal? Fewer clients, longer terms, more revenue, and less burnout.
Final Thoughts
Pricing can be one of the toughest parts of coaching, but it doesn’t have to be. With the right mindset and structure, you can confidently charge what you’re worth, serve your clients better, and build a business you’re proud of.
This session gave coaches the clarity and confidence to shift from charging by the hour to pricing for impact.
📌 About Alex Povey
Find Alex on Instagram and Youtube.
Alex Povey has helped over 1,000 personal trainers build both their in-person and online businesses. With a background in sales and marketing and a track record of selling over $3 million coaching programs, he specialises in helping coaches confidently price and sell their offers. His frameworks are grounded in real-world experience, not theories. Alex has helped fitness professionals go from undercharging and second-guessing themselves to confidently signing clients, raising rates, and building sustainability.
Ready to level up your pricing strategy?
👉 Watch the replay or join Everfit Academy to learn more.
