I didn’t join Everfit because the world needs another app. I joined because the world needs a new way forward.
People are tired of more. More features. More noise. More friction. What they want are brands that stand for something. Brands that strip away the clutter and bring them closer to what matters. Simpler, healthier, better. Growth that feels human, not forced.
That’s why I believe in Everfit. It’s not here to keep pace with the market. It’s here to set it. And the pace it’s setting is about more than workouts or metrics, it’s about moving people forward. Coaches, clients, communities. Helping them grow freely without limits.
I’ve spent my career working with brands that did more than just compete. They define their categories. Apple. Nike. Jordan. McLaren. Oakley. Puma. Google. Crafting moments that bridge culture and technology. Moments that make people feel something in their bones, feel seen. Moments that stick in their hearts and minds, even if it wasn’t their moment.
That’s the kind of work I came here to do. At Everfit, the opportunity is to amplify without excess. To create clarity where there’s noise. To build connections where there’s a gap. To shape a brand that doesn’t just represent a company but unlocks a movement.
Five years in, Everfit is stepping into a new era marked by expansion, depth, and impact. My role is to catalyze and sharpen the voice, scale the presence, and make sure every interaction, digital or physical, reflects the conviction and ambition of the people behind it.
Because the truth is, technology should keep pace with humanity, not the other way around. And the brands that win the future will be the ones that understand that.
The work ahead is ambitious. The stakes are high. But so is the opportunity. Everfit exists to move people forward. And so does the work I’ve always believed in making.
From here, forward.
— Stephen Hero, Executive Creative Director
