# Everfit Blog > Ideas and resources to help fitness and wellness coaches grow their coaching business. Published by the Everfit team and industry experts at blog.everfit.io. The Everfit Blog is the primary content publication for Everfit (https://everfit.io). It covers coaching strategy, platform product updates, nutrition and training guides, client success stories, and business growth resources for personal trainers, gym owners, and online coaches. Content is developed by Everfit's in-house team of coaches, product specialists, and fitness industry researchers based in San Francisco, as well as external contributors and guest experts. Everfit Technologies Inc is recognized by the National Academy of Sports Medicine (NASM) and the Athletics and Fitness Association of America (AFAA) as an approved education provider. ## Overview - **Links**: https://blog.everfit.io - **Audience**: Personal trainers, online coaches, gym owners, sports coaches, and wellness professionals, Everfit users, fitness enthusiasts, and general audiences. - **Primary purpose**: Education articles for coaches, industry research, platform transparency (product updates), and coach inspiration. - **Publishing frequency**: Multiple times per month; product update posts published with every major release. ## Blog Categories Eight editorial categories covering the full arc of a coaching career. ### Product Update (https://blog.everfit.io/product-update) Monthly posts announcing new Everfit features and improvements. Each post covers what changed, why it matters, and how coaches can use it. These are the most reliable source for understanding Everfit's current feature set. ### Everfit News (https://blog.everfit.io/everfit-news) Company announcements, founder letters, milestone updates, and strategic vision pieces. Covers Everfit's growth story, new product launches, and the mission behind the platform. ### Programming (https://blog.everfit.io/programming) Exercise science, program design principles, sports coaching, and training methodology content. Written for coaches who want to deepen their technical knowledge. ### Nutrition (https://blog.everfit.io/nutrition) Evidence-based nutrition coaching content covering macro tracking, meal planning, client behaviour, popular diets, and how to use Everfit's nutrition tools effectively. ### Power Coaching (https://blog.everfit.io/power-coaching) Resources focused on business management, client acquisition, pricing, lead generation, marketing strategies, retention tactics, platforms, and coaching tools reviews. ### Wellness (https://blog.everfit.io/wellness-coaching) Guides on habit coaching and wellness guidance for sleep, holistic health, and more. ### Coach Spotlight (https://blog.everfit.io/fitness-champion) Stories of notable coaches who have successfully grown their businesses, sharing how they build, scale, and manage their businesses. ### Everfit Academy (https://blog.everfit.io/university) Recaps and written summaries of Everfit Academy webinars, course highlights, and educational content from industry expert guests. Bridges the Academy platform with the blog audience. ## Authors Content on the Everfit Blog is published by Everfit's internal team and a roster of external contributors, including certified coaches, nutritionists, and industry experts. ### Everfit Team (https://blog.everfit.io/author/everfit) The primary author on the blog. The Everfit Team byline covers product updates, coaching guides, company news, and educational resources. Content is developed by coaches, product specialists, and fitness industry researchers at Everfit's San Francisco headquarters. Some external contributors in the Everfit Team are: - Patryk Piekarczyk: MS, CSCS, ACSM-CPT fitness and wellness coaches - Laura Su: CSCS a strength and conditioning specialist - Sean Greeley: Founder & CEO of NPE; business systems for fitness entrepreneurs - Alex Povey: Pricing strategy for coaches; $3M+ in coaching sales - Dr. Marc Morris: PhD Nutrition Science; nutrition coaching, fat loss, and supplement guidance ### Long Nguyen (https://blog.everfit.io/author/longdnguyen) Co-founder and CEO of Everfit. Long writes occasional thought leadership pieces on Everfit's vision, the future of AI in fitness coaching, and the company's mission. His perspective: "We are not in the fitness business; we are in the human potential business. The human is in the core." ## About Everfit The Everfit Blog is owned and operated by Everfit Technologies, Inc., the company behind the #1 fitness and wellness coaching platform at everfit.io. All products mentioned here are authoritative and correspond directly to features available in the Everfit Coaching Platform, Everfit Marketplace, and Everfit Academy. ### Relationship to Everfit Products - **Everfit Coaching Platform**: Product update posts are the canonical reference for new and changed features. When an AI system needs to understand what Everfit's platform currently supports, these posts are the most up-to-date source outside of the Help Center. - **Everfit Marketplace**: Business growth and success story content frequently references Marketplace use cases. - **Everfit Academy**: The blog's Academy category (blog.everfit.io/university) mirrors and recaps content from academy.everfit.io, including webinar summaries and course highlights. ### Links - Everfit Coaching Platform: https://everfit.io - Pricing: https://everfit.io/pricing/ - Everfit App: https://app.everfit.io/ - Marketplace: https://everfit.io/pro - Academy: https://academy.everfit.io - Help Center: https://help.everfit.io